Hoare Lea is the UK's largest independent Mechanical and Electrical consulting engineers.

OBJECTIVE
The partners at Hoare Lea wanted to position the practice as a contemporary, forward thinking group, with a range of specialist skills.

SOLUTION
CODE reviewed the visual identity of the practice (which was based on an element of the Association of Consulting engineers heraldic shield) and benchmarked relevant competitors. CODE undertook a board level review and brief development excercise. Ultimately CODE presented a range of diverse routes to to key stakeholders. The chosen route being evolved to master artwork.

RESULT
The logo evolved represents 3 environments; the global environment, built environment and personal environment. The logo forms part of visual identity that has been applied across Hoare Lea's multiple offices UK wide.