MARKETING

DESIGN

ONLINE

PR

Fine Tubes HR direct mail campaign

OBJECTIVE
Fine Tubes needed to recruit a new Human Resources manager.

SOLUTION
Rather than use a recruitment agency, Fine Tubes decided to go direct to leading HR specilists in the South of England. CODE secured a database of HR executives within a defined target area and created a unique direct mail piece which include a 'Head of HR' badge.

RESULT
Fine Tubes had an amazing response and now have in place a new head of HR. 

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