Objective
The Zambezi.com website, designed in South Africa, acts as an excellent information portal for travellers wishing to have objective advice on an African safari experience.

Now the website is firmly established, the Zambezi team are exploring the opportunities for direct sales from the website.

Solution
CODE devised a range of options for the evolution of the website using the current CMS but, re designing the home page and section landing pages to encourage purchasing activity.

These calls to action involved the promotion of certain key activity safaris and special offers.

Result
Increased time spent by users on the website and increased search activity leading to higher direct enquiries.