When you're investing in a marketing communications campaign, you need to know that the company you're dealing with will be around long enough to execute the campaign.

In tough economic times its easy to forget this and go for the low-cost option, only to find that the people you're dealing with have left the company or, in some cases, the company has vanished.

Many of our relationships with clients go back over 15 years. In fact, with one organisation we've seen three chief executives come and go and are still working with that client.